POSM (Point of Sale Materials) is a strategic in-store design tool that uses targeted communication and product display elements to influence purchase decisions at key moments within the retail environment.
At WBC LABS, we design POSM that goes beyond decoration. We create purpose-driven retail materials that attract attention, reinforce messaging, and increase conversion within your retail spaces. Our approach ensures every POSM element is strategically positioned, visually compelling, and aligned with store design and flow.
We're a POSM design company based in Faridabad, working with retail and FMCG brands across Delhi and the wider Delhi-NCR region — designing, producing, and installing POSM in-house, so what you approve is exactly what reaches the shelf.
We begin with insights into your brand, customers, and retail goals. This informs POSM positioning, messaging hierarchy, and visual language.
From typography and colour to material choice and placement strategy, we design POSM that speaks clearly and persuasively within the retail context.
POSM is developed in harmony with the overall store design and retail space strategy to enhance both aesthetics and performance.
We take designs through detailing, prototyping, vendor coordination, and installation to ensure fidelity from concept to on-ground activation.
We begin with insights into your brand, customers, and retail goals — informing POSM positioning, messaging hierarchy, and visual language.
Typography, colour, material choice and placement strategy — designed to speak clearly and persuasively in the retail context.
POSM developed in harmony with the overall store design and retail space strategy to enhance both aesthetics and performance.
Detailing, prototyping, vendor coordination, and installation across Delhi, Faridabad and NCR — concept to on-ground activation.
Purpose-driven retail materials that attract attention and increase conversion — designed and produced for brands across Delhi, Faridabad and India.
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POSM (Point of Sale Materials) refers to physical promotional items placed in-store to influence purchase decisions — standees, danglers, shelf talkers, gondolas, counter units and digital displays, all designed to work with the store's layout rather than sit apart from it.
WBC Labs is a POSM design company based in Faridabad, serving retail and FMCG brands across Delhi and NCR — handling design, production and in-store installation as one in-house process.
Both. WBC Labs takes POSM from design through prototyping, vendor coordination, production and on-site installation, so the same team is accountable for the finished piece, not just the concept.
Standees, gondolas, counter units, posters, graphic panels, shelf talkers, wobblers, danglers, and digital POSM (screens and interactive displays).
Yes — WBC Labs designs modular POSM systems that can be refreshed graphically for new campaigns or seasons without replacing the entire structure.