WBC Labs — Experiential Growth Laboratory

About Us

While Being Creative Crafting Experiences that Feel Alive

We don’t just design spaces; we build meaningful interactions. WBC unites storytellers, designers, and makers to transform concepts into experiences that live in the real world.

Born from the creative rigor of institutions like NID and NIFT, our team brings both design depth and industry edge. WBC is built on the belief that design is not decoration—it’s transformation. We work with ambitious brands to unlock growth through meaningful experiences.

Our team blends creative intuition with operational muscle to deliver at scale. From marquee launches to PAN India rollouts, we ensure your brand feels consistent yet locally resonant. Because great experiences don’t just look good; they work and feel right—guiding the customer’s journey, sparking emotion, and prompting action.

About Us

While Being Creative - Crafting experiences that fuel growth

We don’t just design spaces; we build meaningful interactions. WBC unites storytellers, designers and makers to transform concepts into experiences that live in the real world.

Unlike traditional agencies, WBC is built on the belief that design is not decoration—it’s transformation. We work with ambitious brands to unlock growth through meaningful experiences.

Our team blends creative intuition with operational muscle to deliver at scale. From marquee launches in metro hubs to rollouts in remote towns, we make sure your brand feels consistent yet locally resonant. Great experiences don’t just look good; they work and feel right—guiding the customer’s journey, sparking emotion and prompting action.

What We Do?

We Bring Ideas to Life. Purposefully. At Scale.

We Bring Ideas to Life. Purposefully.
At Scale.

WBC is an experiential partner that merges insight, creativity and production to turn a
brand’s vision into immersive experiences. Our integrated services help you solve real‑world challenges
launching, expanding and evolving your presence across channels.

Store design

Future-ready retail environments crafted to inspire discovery, elevate brand identity, and optimize consumer journeys with seamless layouts and engaging experiences.

Kiosk

Smartly designed kiosks that maximize brand presence in high-footfall zones, blending aesthetics, functionality, and impactful messaging for quick conversions.

Exhibition

Exhibition spaces that stand out with immersive design, strategic layouts, and engaging storytelling—driving brand visibility, footfall, and memorable visitor experiences at trade shows and expos.

POSM

POSM that grabs attention, drives recall, and strengthens shopper decisions, covering signage, standees, danglers, and in-store promotional assets.

Visual Merchandising

Impactful displays and windows that tell compelling stories, highlight hero products, and influence buying behavior through strategic visual merchandising.

Office design

Workspaces that reflect brand culture while enhancing productivity, creativity, and collaboration through ergonomic, aesthetic, and sustainable solutions.

Home Interior

Personalized interiors blending functionality with design finesse, turning living spaces into elegant, comfortable, and timeless reflections of individual style.

Wayfinding & Navigation

Clear and intuitive wayfinding systems—signage, graphics, and digital tools—that simplify navigation while enhancing brand experience in spaces.

UI/UX Design

Digital interfaces designed for seamless navigation, intuitive interaction, and engaging user journeys—boosting satisfaction and driving business performance.

Packaging

Innovative packaging that balances aesthetics, usability, and sustainability—building shelf impact while reflecting brand story and consumer needs.

Brand Activation

Immersive activations that spark conversations, boost visibility, and deliver memorable consumer engagement across events, pop-ups, and experiential campaigns.

Brand Identity

Comprehensive identity systems covering logos, guidelines, and visual languages that differentiate brands, build recognition, and foster long-term equity.

Store design

Future-ready retail environments crafted to inspire discovery, elevate brand identity, and optimize consumer journeys with seamless layouts and engaging experiences.

POSM

Point-of-sale materials that attract attention, drive recall, and strengthen shopper decisions—covering signage, stands, danglers, and in-store promotional assets.

Kiosk

Smartly designed kiosks that maximize brand presence in high-footfall zones, blending aesthetics, functionality, and impactful messaging for quick conversions.

Exhibition

Exhibition spaces that stand out with immersive design, strategic layouts, and engaging storytelling—driving brand visibility, footfall, and memorable visitor experiences at trade shows and expos.

Visual Merchandising

Impactful displays and windows that tell compelling stories, highlight hero products, and influence buying behavior through strategic visual merchandising.

Office design

Workspaces that reflect brand culture while enhancing productivity, creativity, and collaboration through ergonomic, aesthetic, and sustainable solutions.

Home Interior

Personalized interiors blending functionality with design finesse, turning living spaces into elegant, comfortable, and timeless reflections of individual style.

Wayfinding & Navigation

Clear and intuitive wayfinding systems—signage, graphics, and digital tools—that simplify navigation while enhancing brand experience in spaces.

UI/UX Design

Digital interfaces designed for seamless navigation, intuitive interaction, and engaging user journeys—boosting satisfaction and driving business performance.

Packaging

Innovative packaging that balances aesthetics, usability, and sustainability—building shelf impact while reflecting brand story and consumer needs.

Brand Activation

Immersive activations that spark conversations, boost visibility, and deliver memorable consumer engagement across events, pop-ups, and experiential campaigns.

Brand Identity

Comprehensive identity systems covering logos, guidelines, and visual languages that differentiate brands, build recognition, and foster long-term equity.

Brand Strategy

Research-driven strategies that define positioning, messaging, and differentiation—helping brands connect with audiences and thrive in competitive markets.

Market Research

In-depth market studies uncover consumer insights, industry trends, and competitor benchmarks—empowering brands with data-led growth strategies.

Cosumer Research

Behavioral insights and consumer journey mapping that decode preferences, motivations, and touchpoints to shape brand experiences that resonate.

Brand Strategy

Research-driven strategies that define positioning, messaging, and differentiation—helping brands connect with audiences and thrive in competitive markets.

Market Research

In-depth market studies uncover consumer insights, industry trends, and competitor benchmarks—empowering brands with data-led growth strategies.

Cosumer Research

Behavioral insights and consumer journey mapping that decode preferences, motivations, and touchpoints to shape brand experiences that resonate.

Retail Rollouts

Efficient rollout solutions ensuring consistent brand experiences across geographies—covering design, production, and execution at scale.

Turnkey Projects

End-to-end project management that covers strategy, design, build, and execution—delivering seamless, on-time, and on-budget brand environments.

Retail Fit-outs

Comprehensive retail fit-out services integrating design, materials, and technology to deliver premium, functional, and brand-aligned retail spaces.

Retail Rollouts

Efficient rollout solutions ensuring consistent brand experiences across geographies—covering design, production, and execution at scale.

Turnkey Projects

End-to-end project management that covers strategy, design, build, and execution—delivering seamless, on-time, and on-budget brand environments.

Retail Fit-outs

Comprehensive retail fit-out services integrating design, materials, and technology to deliver premium, functional, and brand-aligned retail spaces.

Experiential Growth Laboratory

Experiential Growth Laboratory for Brands

About Us

While Being Creative Crafting Experiences that Feel Alive

About Us

While Being Creative - Crafting experiences that fuel growth